As the webinar and blog concept was conceived but not written before the pandemic, each day we open our laptops, our reflections on the 鈥渘ew normal鈥� for the sector become refined. This is an industry which has always made a strong recovery from previous crises such as 9/11, or the financial crisis of 2008/09. But this is very different, with consequences that nobody would have expected. With endless commentary on how the magnitude of COVID-19 will change the way we both perceive air travel, and in turn, how the structure of the industry may change, one thing is for sure; some of our business practices of on-line meetings which we have all been forced to adopt, now feel as if they will be non-elastic and we will not return to the way we once worked.